Why is sometimes difficult to work with entrepreneurs
One of my best friends is a consultant and he came disappointed after a 6 months consulting program that he delivered for one of its clients. After 6 months he decided to quit because the solutions that he came with were not implemented. And I have to admit I been there before for a few…
Customer Satisfaction, the Human Factor
There is plenty of literature on customer satisfaction and I have no doubt that this topic will go on forever. What I want to stress in this article is a fact that I did observed working with different clients from various fields, like internet, real estate, industrial goods and FMCGs. To be comprehensive I will…
Daca ai un business OK, nu-i lasa pe cei cu care lucrezi sa il distruga
La un moment dat, in cariera mea am distribuit vodka. Vodka pe care noi o distribuiam era produsa in Romania si o lunga perioada de vreme calitatea ei a fost in regula, clientii chiar fiind multumiti de ea. Apoi producatorul a inceput sa produca vodka cu lamaie care la inceput a fost bine receptionata, dupa…
Studiile de satisfactia angajatilor
Urmarirea indicilor de satisfactie a angajatilor are foarte mult sens atunci cand ai un sistem de monitorizare si actionezi in consecinta. Daca insa faci cate un studiu din cand in cand ca sa vezi cat de bun manager esti, poate ca nu esti un manager atat de bun, chiar daca oamenii iti dau scoruri mari…
Tic tac cu gust de popcorn
Din ciclul moartea marketing-ului, Ferrero a scos una de te doare capul. Tic tac cu gust de popcorn! Lasand la o parte realizarile extraordinare ale chimistilor companiei care probabil ca ar fi putut sa faca bomboane cu gust de mici si bere sau de nachos cu branza si carne, sunt mirobolat de gandirea strategica a…
The consultant and the responsibility
I just had an incident with my accountant and I realised the reasons behind the consulting fees. Why would you pay a high amount of money to a consultant? For the expertise? For the time he spent learning different things? For creativity? For outside perspective? For solutions? Maybe it is a little bit o everything,…
IPhone SE or how to milk a brand
I have always admired Apple for its bold and original way of aproaching markets. Even if I am a market research specialist, I have to admit that sometimes, the research cannot tell you where to go. And I loved this approach to Apple. You do something new and you win or fail. It’s cohones and…
Cercetarea de piata si influentarea obiceiurilor de consum
Am fost tot timpul un mare fan al cercetarii de piata si mai ales al cercetarilor cantitative. Pentru ca atunci cand sunt bine executate, sunt precise si te poti baza pe rezultatele lor pentru a face predictii. Cu un amendament – pe termen scurt. Si din nefericire nu am inteles acest lucru decat cu vre-o…
Piata imobiliara din Romania
Una dintre discutiile care a aprins si aprinde mintea analistilor este legata de preturile de pe piata imobiliara. Ideea acestui articol mi-a venit cand am fost invitat sa vorbesc profesionistilor din imobiliare cu ceva ani in urma. Si anume, cu ocazia acelei intalniri, am ajuns personal la concluzia ca piata imobiliara, nu respecta in totalitate…